Friday, May 6, 2011

Brand names

The brand name I like and would like to analyze is NIVEA!


I think there is a close connection between the name and product. NIVEA products are designed for women and men, symbolizing purity, natural beauty, mildness, reliability, gentleness, protection, high quality and value for money.
NIVEA Creme is a large brand family with more than 500 different products. The NIVEA umbrella brand successfully unites product lines such as "NIVEA Visage", "NIVEA Vital", "NIVEA Beauté", "NIVEA Hair Care", "NIVEA for Men", "NIVEA Sun", "NIVEA Hand", "NIVEA body", "NIVEA Bath Care", and "NIVEA Deo".


NIVEA is a global brand. The name was not translated into Romania, but the name NIVEA is derived from the Latin word “nivis” meaning snow - reflecting the snow white color of NIVEA Crem.
The product I would like to introduce on the market is an antibacterial liquid soap for all (children, women and men), to be used anytime and anywhere. I think the best name for this product would be "Beauty&Clean".

1 comment:

  1. I did not knew that!!!! Nivea's name come from the latin word "nivis" meanning SNOW...interesting...:D

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